The Year Taylor Swift Made Friendship Bracelets Cool

We made friendship bracelets, we took the moment, we tasted it.
As Swift embarked on her Eras Tour in March 2023, the friendship bracelet — a longstanding tradition of girlhood — became a currency and a symbol of community, beyond Swiftie fandom, as concert fashion took on a new life.

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The Year Taylor Swift Made Friendship Bracelets Cool

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