Lego Friends: It's Lego But, You Know, for Girls

Lego tries again to reach the girl market more directly, but this time they might succeed.

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Lego Friends: It's Lego But, You Know, for Girls

How to connect physical with digital play?

Botanical Garden 41757, Friends

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Lego Friends International Heartlake School 41731 Kids aged 8 and up can explore lots of new lessons and cultures with the LEGO Friends International Heartlake School set. Browse classrooms filled with lesson-themed props. The modular design allows kids to reorganise the school according to their own interests. There's a canteen, science classroom, entrance with lockers, art room, media room and toilet. Outside there is a basketball hoop, as well as a skateboard and a bicycle with helmet.

Lego 41731 Friends Heartlake International School

The LEGO Group reveals a new generation of LEGO® Friends - About Us - LEGO .com

Lego Friends: It's Lego But, You Know, for Girls

How to connect physical with digital play?

Nathan Barry, Page 3